So it's been a learning process for us as well. what we have now we call "Loot 2.0," what they did I would call "Loot 1.5." They had no auction house inherently, more because they couldn't than anything else. And honestly, what the console build did with their loot system. A lot of things had to come together for us to get to that point. It's not like the day we realized it was a mistake was when we could shut it down. And the auction house decision didn't come easy. PC Gamer: Sounds like the majority of your efforts since launch have been based around responding to fan feedback. And we did, which is why we're shutting down the auction house. So trading isn't a bad way to get items, but if it negates playing the game, then we've made a huge mistake. It stole people's reward curve is essentially what it did it made it very easy for them to do it. You shouldn't get gear to kill monsters because you will get bored too quickly. You should play the game to get gear to kill the monsters. They will find the golden path and do what is most efficient. The auction house lowered the barrier of entry so much that it became the best way to get items, and ultimately players will do whatever is smartest. The fact is that the most fun way for the vast majority of people is to kill monsters and take gears from their cold, dead claws. However, it had a very bad unintended consequence of making trading the best way to get items in the game. Martens: It did what it was intended to do in one way, which was to make trading a safe place to happen without trading scams and other ripoffs. Is it fair to characterize it as a failure at this point? PC Gamer: Not too long ago, Blizzard announced that it was shutting down the auction house. Diablo III is a co-op game from the ground up, so having the social stuff be there at your fingertips whenever you want it is integral to the experience. PC Gamer: Do you guys continue to stand by the decision to require an internet connection to play Diablo III? Is there any chance at all of that changing in the future?
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